How Berri Launched in Whole Foods Market
Sandy Gooch, know as the queen of retailing, the pioneering creator of the natural food market, and the original visionary for the natural products industry has mentored and inspired Jerome Tse, creator of Berri Fit and Berri Lyte organic electrolyte drinks.
“I was introduced to Sandy Gooch via Dr. Lilian Cheung of Harvard University’s School of Public Health,” says Jerome Tse, creator of Berri Fit and Berri Lyte organic electrolyte drinks. “Having Sandy as a mentor has made a significant difference for my company. Sandy has helped me navigate an industry that I was new to at the beginning of my career launching and expanding Berri Fit in Whole Foods Market. Sandy has been instrumental in mentoring and assisting with strategic planning for Berri Fit’s expansion as the world’s first plant-based USDA Organic fitness beverage made for health-conscious fitness enthusiasts. Sandy has also helped me with my company’s new product innovation, including Berri Lyte, the first and only 100% plant-based USDA Organic electrolyte solution made for moms looking for a healthy option for her children. Our products are now available in Whole Foods Market, Sprouts Farmers Market, Rite Aid, CVS, and many more retailers.